Friday, September 13, 2019
Case Analysis Study Example | Topics and Well Written Essays - 500 words - 6
Analysis - Case Study Example Therefore, In the case of Disney, its strengths are the corporate values along with its legacy. Its weakness is financial forces. It had opportunities like having over 500 Rabbit Products while competition from other companies is the threat it has. Hence, SWOT assigns sales, management, operations, other internal strengths, and other factors like, new competitors and supplierââ¬â¢s bargaining power. Disney can be recommended to maximize its theme park profits and coordinate with other businesses like in advertising. The parks can be updated and expand its attraction to generate rapid profit growth and revenue. For example, including special events, media broadcast events and national television adverts. Disney businesses need to be coordinated with other corporate sponsors promotional campaigns. For example, allocation of free minute of advertising granted to Disney in The Disney Sunday Movie. The recommendations will, therefore, help Disney improve its performance. According to the SWOT analysis, maximizing theme park profits using their strengths will lead to increase of income; hence, reducing their weaknesses. Coordinating with other businesses like the TV in advertising their quality products made with Rabbit products, makes it more competitive hence, dealing with its threats. The graph fig.1 shows the corresponding earnings with price of tickets from 1983 to 2000. .Between 1983 and1987, the price of tickets increases at the parks accounted nearly $300 million. From 1988 to 2000, the price of the tickets did not increase in high figures; hence, the park did not account much in those years. Therefore, maximizing theme parks profits helps in increase of revenue as it is reflected in the years 1983 to 1987. Challenges Eisner faced like managing synergies, poor brand management and poor managing creativity led to Disney downfall. Therefore, Disney had to come up with strategies for its growth. Good
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